How a European-based Utility Company Increased Appointment Rates by 23% and Independent Distributor Confidence with AI Roleplays from Yoodli

TL;DR:

A leading European-based utility company transformed Independent Distributor (ID) enablement by adopting Yoodli AI Roleplays. Within weeks, they saw a 23% increase in customer appointments, increased engagement across tens of thousands of IDs, and high ID confidence scores. With tiered, self-paced roleplay programs, IDs practiced real customer conversations and objection handling without requiring 1:1 coaching. Leaderboards, time-bound access, and performance-based incentives drove behavior change and usage. Now, Yoodli is a key pillar in their 2026 flagship ID training event and expansion plans.

Background

This utility company relies on a lean internal team of approximately 1,400 employees to support a massive network of over tens of thousands of IDs. Success depends on IDs being confident, skilled, and active in the field: gathering leads, booking appointments, and recruiting new team members.

But over time, momentum had waned across certain ID segments. Leadership recognized they needed a modern, scalable approach to rebuild ID confidence and improve customer acquisition at scale. That meant moving beyond traditional workshops in favor of structured, data-driven roleplay experiences.

The Challenge

The Enablement and Field Leadership teams were seeking a tool that could:

• Rebuild confidence among inactive or underperforming Independent Distributors 
• Improve conversion metrics, particularly customers gathered and appointments booked
• Enable selectively, using access as a reward and performance incentive
• Scale without requiring additional coaching headcount
• Integrate into future learning systems (SCORM/LMS), support branding, and adapt to additional use cases
  

The Solution

The company deployed Yoodli AI Roleplays to deliver a structured, tiered learning journey for its ID network. The phased program included:

• Customer Conversations 101: Low-stakes, beginner-level conversations to reintroduce key messaging
• In-Person Objection Handling: Simulations involving warm leads, skeptics, distracted customers, and couples
• Connector Conversations: Designed to strengthen referral-building conversations with business IDs

Key features of the rollout included:

• Self-paced practice with instant, AI-driven feedback.
• Weekly leaderboards and time-limited license access to increase urgency and participation.
• Usage tracking and progress data are visible to field leaders for coaching follow-up.

Why Yoodli?

The company chose Yoodli over other platforms for several key reasons:

• Quantifiable Impact During Pilot: Measurable improvements in appointment booking and ID confidence.
• High Engagement: IDs practiced independently and repeatedly, with minimal push required.
• Strategic Licensing Fit: The ability to gate access allowed Yoodli to be used as a motivational lever.
• Forward-Looking Roadmap: Leadership valued Yoodli’s ongoing innovation, especially the proposed AI Tutor functionality.

"We weren’t just looking for a training tool; we needed a performance lever. Yoodli gave our Independent Distributors the freedom to practice, improve, and win. Confidence went up, appointments went up, and our leaders had data to prove it. It’s already one of our most loved enablement perks."

The Results

• 23% Increase in Appointments Booked
  • First-cohort data showed a 23% uplift in appointments, with additional improvements in customers gathered and independent distributor recruitment. While this success coincided with a refreshed commercial offer, leaders observed a clear behavioral shift driven by repeat roleplay practice
• Highest Month on Record for Independent Distributor Enablement Activity
  • September 2025 marked the company’s most active month for Yoodli engagement, driven by strategic use of time-boxed access and competitive leaderboards
• High Engagement and Repeat Practice Behavior
  • IDs voluntarily repeated roleplays, reinforcing skills and confidence without relying on traditional coaching interventions
• Foundation for Future Expansion
  • The company is now preparing to test Yoodli’s AI Tutor roleplays—allowing users to ask product-specific questions during practice sessions, supported by internal documents. This will address an ongoing challenge around product knowledge retention.

Looking Ahead: Flagship Independent Distributor Training Event

For their upcoming flagship ID training event, the company plans to:

• Use Yoodli as an event engagement and training tool.
• Collect performance and engagement data to build a case for expanded licensing.

They are also evaluating options to support ID-paid subscriptions as demand grows across the network.

Conclusion

By implementing Yoodli, the company successfully:

• Increased appointment rates by 23%.
• Drove high ID engagement and repeat usage.
• Supported a culture of self-driven skill development.
• Positioned Yoodli as a core component of 2026 enablement strategy.
• Created a foundation for scalable, AI-supported product training.

Yoodli helped the company move from one-size-fits-all training to a performance-based, data-driven approach that empowers IDs to grow their skills independently, practice with purpose, and deliver results in the field.