BigSpring: Top 3 Pros and Cons (+ an Alternative)

When it comes to AI work enablement solutions, BigSpring AI is an emerging solution for brands to take their team to the next level. 

In our comprehensive overview, we’ll tell you everything you need to know about this work enablement solution, including what it is, how it works, what features make it stand out from the crowd, its advantages and disadvantages, and another option for at-scale training and implementation. 

What Is BigSpring AI?

BigSpring AI is a platform for work enablement that connects teams to promote go-to-market alignment. The innovative solutions this platform offers brands include a plethora of products and services, from natural language processing (NLPs) to data analytics. 

Companies can use BigSpring to serve up content to target audiences while also leveraging coaching support to improve performance. 

How does BigSpring work?

BigSpring works by using artificial intelligence to help folks beat the forgetting curve with dedicated practice and constant coaching support. For example, BigSpring provides users with personalized campaigns to identify areas for improvement and help teams get to where they need to be. 

Who uses BigSpring?

There are a handful of clients that rely on BigSpring AI to continuously improve and accelerate revenue. For example, a few of BigSpring AI’s top customers include brands like: 

• Pfizer
• Cisco
• Google
• SAP Software Solutions
• Liberty Global
• HSBC Personal Banking
• Tata Group

Best BigSpring Solutions and Use Cases

BigSpring AI’s client base is so diverse in part due to the versatility of how companies can use it. Here are the most common solutions and use cases for BigSpring AI.

Relevant, customized campaigns 

BigSpring’s “claim to fame” is its relevant, hyper-personalized campaigns. The campaigns are a way for folks to practice in a relaxed environment and are just as versatile and unique as the company’s client base. For example, BigSpring campaigns can include anything from pitch certification to roleplays and prompts. 

However, all the campaigns share a commonality: they’re all meant to prompt action toward a specific individual or team objective.  

Practice and ‘reps’

To achieve these goals, BigSpring stresses the importance of practice and “reps,” otherwise known as repetition. The idea is this: Through repetitions, folks can improve their skills and hone in on the areas they need to improve on. Instead of the so-called “one and done” feedback employees might get from a one-on-one meeting with their manager, they can leverage these reps from BigSpring to constantly improve and evolve. 

For example, BigSpring’s solutions page cites that reps can include things like:

• Poll responses about objection handling 
• Practice sales pitches
• Simulated negotiations 

Results and predictions

Lastly, BigSpring AI prides itself on its intelligent results and predictions for users. When people engage in these customizable campaigns and practice reps, they get a “practice resume” with a scoring system designed to show users’ “readiness to execute.” The score — also called a ProScore — can actually be mapped to sales metrics to track results.  

Top 3 BigSpring AI Pros

With well-known clients like Pfizer and Cisco, it’s no surprise that BigSpring offers benefits for folks who use it to improve their skills. Here are the top three pros of using BigSpring AI for work enablement.

1. The campaigns and practice reps can be very effective.

BigSpring’s “claim to fame” — the practice reps and campaigns — can be very effective for companies looking for a little extra support for their workforce. Many users report seeing noticeable improvements in their employees (and their teams as a whole) because of the repetition and practice folks put in. 

Specifically, clients have said BigSpring has helped them take their teams to the next level, especially in terms of e-learning, brand messaging, pitching abilities, and even confidence when speaking. 

2. The platform is easy to use and intuitive.

With AI-driven platforms, it’s a common worry for lots of company leaders that there will be a steep learning curve. But according to folks who routinely use BigSpring, the platform is super easy to use and intuitive for first-time users. With its user-friendly interface, teams report feeling confident navigating the platform and leveraging it for its campaigns and practice reps solutions. 

3. BigSpring’s team is open and willing to hear feedback.

Another advantage to BigSpring is its internal team. Namely, the way in which the BigSpring AI team is able to communicate with customers and respond to feedback. Not all enablement tools have a team willing to hear feedback, let alone respond to and adjust capabilities based on user feedback. However, customers report that the BigSpring team does. 

One user in particular said they’re “always looking for ways to improve the experience” and for “ways to take things off my plate.” Other users say BigSpring has taken their feedback and directly implemented it just to improve the user experience, which is impressive. 

Cons to Using BigSpring

Of course, there are some drawbacks to using BigSpring AI. After all, no enablement tool is inherently perfect. Here are just a couple of drawbacks to using BigSpring that you should keep in mind when exploring this option.

It can take time to get used to.

Although the interface is user-friendly and easier to navigate, for administrators, the learning curve can be a bit steeper. Some users report that it takes more time upfront to become proficient with the admin capabilities. However, this isn’t necessarily abnormal because many enablement tools are trickier to get the hang of when it comes to admin capabilities. 

The user upload limit can be stifling for some organizations.

Another disadvantage worth mentioning is BigSpring’s user upload limit. For larger organizations especially, this can be a common issue. When you have many teams of sales reps uploading to the platform, this can exceed the 250-file maximum. 

However, because BigSpring seems so in tune with user feedback, this might not remain an issue for long. For now though, it’s a consideration for larger organizations.

Yoodli as a BigSpring Alternative

If you need another option besides BigSpring AI, you don’t need to look any further. One of the top alternatives is Yoodli, a virtual AI speaking coach that offers realistic roleplays within an intuitive, user-friendly platform.

Like BigSpring, Yoodli also leverages AI to give users the most realistic practice simulations, especially when it comes to its sales roleplays. For example, companies like Dale Carnegie, Korn Ferry, and Google use Yoodli to increase seller attainment while also decreasing ramp.

As opposed to the ProScore BigSpring supplies users with, Yoodli offers actionable feedback for folks based on their performance during their practice. So, for sales reps, they can practice new sales methodologies and skills in familiar sales environments, like cold calls or customer discovery calls. The conversation they’ll get during these simulations is similar to that of an actual human since Yoodli takes on customer personas. The back-and-forth banter you’ll hear among your team members will resemble any other sales conversation. 

Yoodli also offers specific admin personalization capabilities for enablement leaders. Brands can mold Yoodli to make it their own through personalization based on their own company methodology. As a result, companies can use Yoodli for their own use cases and solutions, be it manager training or pitch coaching and beyond. Not only that but Yoodli has enterprise-grade privacy — including SOC 2 Type 2, GDPR, and more — so you don’t have to worry.

But you don’t have to take our word for it: The results of this recent Google Cloud case study speak for themselves. In Google’s case, the brand was able to get over 15,000 sales reps trained and certified in record time. After that, Google expanded its use of Yoodli to other enablement programs as well. 

You can get started with Yoodli for free at https://yoodli.ai/.

The Main Takeaway

There’s no doubt that BigSpring is a worthwhile option to explore when it comes to practice and repetition for work enablement. But for those looking for another solution for at-scale sales training and implementation, for example, an option like Yoodli might be a better fit.

Sources

• BigSpring: “How it works.” 
• G2: “BigSpring AI Pros and Cons.”