The ROI of Roleplays: Unlocking Measurable Benefits for Your Brand 

Knowing how to measure the ROI of roleplays for training and enablement can yield lots of positive change on a company. From boosting sales success to improving employee retention rates, seeing the returns of roleplaying enablement can transform a brand.

In our ultimate guide, we’ll explain the business case for roleplays, including the benefits of roleplay for training and development, metrics you can use to measure the ROI of roleplays, and how to optimize your training programs for success. 

The Business Case for Roleplays: Why They’re Worth Exploring

Roleplaying is more than just a tool for training and development; It’s an investment in your company’s overall success. Even so, skepticism among stakeholders and other company leaders may wonder about the effectiveness of roleplays for training and development.

Here are some of the top reasons why roleplays are worth exploring for your business strategy. 

Slashing onboarding time for new hires

One of the most promising benefits of roleplaying for enablement is its effects on onboarding time for new hires. Onboarding usually isn’t the fastest nor the most efficient process, for a number of reasons. However, roleplaying can decrease the time it takes to onboard new employees. Companies can outline clear expectations and processes for a role and pair them with a roleplay that seals the deal.

Roleplay offers new hires a safe, judgment-free zone to work on what they’ve learned. Not only that, but it can combat the forgetting curve phenomenon by allowing folks to engage in realistic tasks through simulation. 

Bridging skill gaps through hands-on learning 

Roleplaying is a type of experiential learning, meaning employees get “hands-on” experience. They can use roleplay for upskilling — honing existing skills — or learning completely new skills. 

This kind of hands-on learning experience also allows employees to practice skills without risk, which can also improve their confidence. Plus, many roleplay platforms deliver real-time feedback, so employees don’t have to wait to see where they could’ve improved. 

Boosting sales success and revenue growth

Using sales roleplays in particular can have a direct effect on sales success and revenue growth, too. Naturally, folks in customer-facing positions often don’t want to practice new sales methodologies and strategies live during a client call. That’s where roleplaying comes in.

Salespeople can leverage roleplay to practice all sorts of frameworks and techniques. They can improve their ability to handle objections, enhance sales pitching, and learn how to anticipate issues that crop up amongst clients. 

As a result, companies see a boost in metrics like conversion rates, revenue growth, and customer retention, which all drive sales success. 

Decreasing training costs 

Traditional training methods for employees can be quite costly. Costs add up quickly, especially considering factors like instructors, paid workshops and courses, materials, and travel. Leveraging roleplaying for training and development can actually cut costs across the board. Roleplays can be conducted anywhere and don’t need a facilitator to lead, as you might need with a workshop or course. 

Better employee retention rates

Employee engagement and retention rates go hand-in-hand, and for good reason. Folks who are more engaged at work are also more likely to feel connected to their organization and work there longer. 

Roleplaying can create that interactive, engaging environment for employees to thrive in, especially when it comes to training and development, which can typically feel dull or boring. Plus, exercises in teamwork or collaboration can make employees feel like they belong.

Improving team dynamics and cohesion

Leveraging roleplays to strengthen team dynamics can completely transform the way your team functions. Roleplaying can encourage your team members to work together, collaborate, and brainstorm, which can help dissolve silos between teams and departments, for example. 

It can also boost your team’s productivity and morale, while also nurturing a culture of mutual respect and understanding. 

What Exactly Is the ROI of Roleplays?

The return on investment or ROI of roleplays goes beyond cost. It’s also the improved performance at work, better team dynamics, and skill development and retention. Here’s what you should know about the ROI of roleplays.

Why does measuring ROI matter in training and development? 

Measuring ROI is important for training and development because it provides evidence of how successful an initiative was. You can leverage the ROI of roleplays to align business goals with training objectives, justify budgets for training and development, and streamline training.

For example, if a company invests in using roleplay for onboarding new hires, they’ll want to know whether or not their investment in roleplay was worth it. In order to judge its effectiveness, the company looks to ROI. Was the onboarding time decreased, increased, or did it stay the same? The answer to that question can help showcase the onboarding program’s efficiency.

Exploring tangible and intangible returns

It’s not a secret that roleplaying for enablement and training has very real benefits. However, not all of those benefits are tangible. The ROI of roleplays involves both tangible and intangible returns.

For example, some of the most tangible, measurable benefits include things like:

• Improved sales performance
• Quicker onboarding rates
• Increased revenue growth
• Less training costs
• Decreased ramp for sales 

On the other hand, some of the intangible, less quantifiable benefits include things like:

• Improved collaboration skills and team cohesion
• Increased confidence among employees
• Better flexibility and adaptability skills

Although it’s not an exhaustive list of all the tangible and intangible returns of roleplay, it’s a good representation of some of the most notable returns companies can expect.

4+ Metrics to Measure the ROI of Roleplays

The good news is, there are tons of ways to measure the ROI of roleplays. The tricky part is deciding which metrics make the most sense for you and your brand to track. Here are the four main ways you can measure the ROI of roleplays to evaluate their effectiveness and success.

1. Engagement metrics

As mentioned above, roleplaying as an enablement tool can drive engagement rates in a workforce. To measure the ROI of roleplays using engagement metrics, companies could look at employee retention rates before and after implementing roleplay training. 

Other options include assessing how many employees actively participate in training and gathering feedback from participants using surveys or similar methods.

2. Customer-centric metrics

There are plenty of customer-centric metrics brands use, too. For example, a company might evaluate measures such as:

• Customer lifetime value (CLV), which can show the long-term effects of a team trained via roleplay on their sales opportunities, like upselling 
• Customer satisfaction scores (CSAT), which can demonstrate how roleplay training can lead to better interactions with clients
• Client retention rates, which can also show the effectiveness of roleplay training on client interactions 

3. Performance metrics

When it comes to measuring the ROI of roleplays, performance metrics are usually more tangible returns. For example, understanding the effect of roleplaying on revenue growth can involve upselling or cross-selling success and conversion rates.

With regard to evaluating the skills of your employees, you can look at proficiency levels in certain skill areas, be it negotiation, active listening, conflict resolution, or something else entirely. 

4. Productivity metrics

Productivity metrics can also include more tangible returns. For onboarding training, companies can look at the average onboarding time before and after incorporating roleplay into onboarding processes. Time to proficiency — a measure of how much time it takes new hires to reach full capacity — is another great measure of the ROI of roleplays. 

Just keep in mind that the best ways to measure the ROI of roleplays will depend on your brand’s business goals. 

Exploring the ROI of Roleplays through Yoodli

If you want to start exploring the ROI of roleplays but don’t know exactly where to start, Yoodli is a great option.

Yoodli is a roleplay enablement solution and communication coach that leverages AI to offer realistic roleplays for training and development. In fact, brands like Google, Dale Carnegie, and Korn Ferry have all used Yoodli for at-scale training, enablement, and certification.

Yoodli has an extensive library of existing roleplay scenarios, from skills training to performance review simulations and sales roleplays. However, users can also leverage Yoodli’s Builder tool to craft their own custom roleplay to practice and prepare for specific scenarios. Whatever the case, employees will go back and forth with an AI-generated conversation partner who reacts in real time. Plus, employees can choose from a variety of different personalities, so they can practice integrating and engaging with all types of people. 

To measure the ROI of roleplays with Yoodli, users will get an in-depth report with metrics around their listening, delivery, and speaking patterns. On top of that, Yoodli provides actionable feedback folks can use for immediate improvement.

Administrators can adjust Yoodli based on their own use cases and train it based on their company’s methodology. It also offers enterprise-grade privacy, including SOC 2 Type 2, GDPR, and more.

If you want to learn how to measure the ROI of roleplays for enablement, you’re in the right place. You and your brand can get started for free at https://yoodli.ai/ to improve the potential of your workforce today. 

How to Optimize the ROI of Roleplays for Your Team

Keep in mind, what works best to measure the success of one company or team might not work best for another. Brands need to explore and experiment to find out what metrics will work best for their needs. Here are some tips and tricks for optimizing the ROI of roleplays for your team. 

1. Make sure your business goals and training goals are aligned.

First and foremost, know your business goals and make sure your training goals are in line with those more top-level objectives. Think about your current business priorities and explore how you can adjust training goals to line up with them. For example, if your brand is preparing for a huge product launch, you might want to home in on roleplays for demos so your go-to-market team can work on their presentation skills. 

2. Create efficient, realistic roleplays for training.

In a similar vein, make sure you design realistic roleplays that can actually be used for training. It might sound obvious, but teams need custom roleplays they can adapt to their needs. 

For example, if your team struggles with negotiation, you could design specific roleplays that position them in a spot to practice their negotiation skills. Maybe your team has other skill gaps that need to be addressed. Whatever the case may be, ensure that your roleplays are realistic to their roles and responsibilities. 

3. Don’t be afraid of leveraging technology and AI.

When folks hear the word “roleplay,” they often picture peer-to-peer roleplay. However, leveraging the latest technology — especially artificial intelligence — can completely change the game when it comes to maximizing the ROI of roleplays. 

 AI roleplays use generative artificial intelligence to provide a top-notch, realistic experience for the employee. Depending on the exact tool you use, incorporating AI can prevent employees from having the same roleplay experience over and over again. 

4. Create a feedback loop for continuous improvement. 

The goal of roleplay for enablement is continuous improvement. Creating a feedback loop where your team has multiple roleplay sessions and opportunities to reflect and discuss what went well and what could’ve gone better can ensure you’re optimizing the ROI of roleplays. Your team can routinely adjust the roleplays to meet individual, team, or business needs.

Common Pitfalls When Measuring the ROI of Roleplays

If you’re new to incorporating roleplay into training measures or you’ve never measured the ROI of roleplays before, there are some common pitfalls to steer clear of.

Here are just a few ways you can avoid the most common mistakes when measuring the ROI of roleplays. 

Choosing clear KPIs for training and development 

Measuring the ROI of roleplays is much more difficult when you don’t have clear key performance indicators (KPIs) established. To avoid that, set up SMART goals that help employees and teams stay on track. Since these types of goals are measurable, you can make sure you’re choosing KPIs that align with the overall business goals.

Aim to assess these KPIs over time to see any patterns and trends that emerge. Just make sure they’re relevant to your specific team. The best KPIs for a sales team might be different than an IT team or a customer success team.  

Convincing skeptical stakeholders

Because roleplay isn’t as established as traditional training methods, you might face some skeptical stakeholders. If that’s the case, one of the best things you can do is create a pilot program to show the effectiveness of roleplaying using the ROI of roleplays. Being able to show how efficient roleplaying is as a training tool can convince even the most skeptical stakeholder. 

If you can’t start a pilot program, you can also share success stories of other brands (especially competitors) who use roleplaying for training and enablement.

The Bottom Line 

Roleplaying is a versatile, useful tool for enablement and knowing how to measure the ROI of roleplays can make it that much more useful. It can slash onboarding time for new hires, bridge skill gaps, cut training costs, and improve team dynamics, among other benefits. Plus, with a tool like Yoodli, it’s easier than ever to measure the ROI of roleplays and see its success first-hand.

Sources

• Charity Miles App: “Retention Culture: Engaging for Long-Term Success.”