How to Create an Engaging Sales Pitch (+ Template)
July 30, 2024
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8 min read
Never underestimate the power of a solid sales pitch. They can lead to closed deals, generate revenue, and can even get start-up companies on the map.
We’ll lay out everything you need to know about sales pitching, including what it is, how to write one (sales pitch template included!), and why it matters for your brand.
What Is a Sales Pitch?
A sales pitch is a brief but purposeful presentation delivered by a sales rep to potential clients detailing the benefits behind the product or service they’re selling.
A good salesperson should be able to deliver a pitch in less than a few minutes and hook the customer in that time. A successful sales pitch can be the difference between closing or losing a prospect.
Sales Pitch Template and Components
The style, tone, and overall branding of a pitch will vary company to company, but all pitches have a few things in common. For example, a sales pitch template could look something like this.
Introduction
Your sales pitch template should start with some sort of introduction. The first thing your intro should include is some sort of hook: an engaging question or statement that “hooks” the prospect’s attention and compels them to listen to the pitch. Oftentimes, the hook will present a problem that your service or product can solve.
However, your introduction should also include a brief overview of your brand and its core mission or values.
The pitch
After the introduction comes the actual sales pitch: A direct callout of the solution to the problem you posed in your intro. Your solution to the problem posed should be your product or service. This part of your sales pitch allows you to explain the key features and benefits of your product. This includes the value proposition, AKA the value the client gets from your good or service. A sales pitch certification program can help your team out here, too.
You can even slip in some client testimonials and other customer feedback that shows your product or service in a good light to demonstrate customer satisfaction.
Another tactic here is to explain the competitive advantage your product has over others.
Call to action (CTA)
Every sales pitch template should include a call to action (CTA). The CTA encourages a client to action, that action being purchasing your product or service.
During the CTA, you’ll want to:
- Give a bird’s eye view of your product or service and its value
- Create a sense of urgency for the client to act (like with a limited-time offer or other incentives)
- Provide the next steps in the sales process
If all goes well, this will lead to a closed deal.
How to Use AI for Sales Pitching
When training sales reps to create worthy sales pitches, one of the prime difficulties large enterprises run into is training teams at-scale. That’s where Yoodli comes in.
When it comes to sales pitching, Yoodli lets brands train their reps with their existing branding, verbiage, and methodology.
This online sales coach uses generative AI to train reps at scale using intelligent, actionable feedback to improve your team’s pitching skills in a holistic way. It ensures a smooth level of consistency, especially as it can make sure the folks on your GTM team speak using the right brand language and company framework.
Your leadership team can use Yoodli to bring teams up to speed. Not only that, but Yoodli’s sales pitch roleplay capabilities offer the most realistic way to practice sales pitching with customers of all different personalities. This lets reps practice in a completely safe space with clients that might be feeling frustrated, clients that need a little more convincing, or clients who might be a little more reserved.
There’s not one customer type, so having your sales team practice with as many personalities as they can allows them to get in some real world practice without any risk.
Practicing sales pitches has never been easier for sales teams or their leadership teams. You can get started at https://yoodli.ai/.
Inspirational Sales Pitch Examples
If you’re new to pitching or simply looking for some inspiration, sometimes listening to successful past pitches from other brands can help. Here are a few sales pitch examples from real companies (and an iconic movie).
1. CAKES Body
Casey and Taylor Capuano, the twin sisters who founded CAKES Body, delivered their sales pitch on “Shark Tank” and successfully closed the deal.
The problem they wanted to address? Nipple freak out — what they refer to as “NFO.” Their product offers a solution to NFO by providing coverage and support. The Capuano sisters’ sales pitch included the features and benefits of their product and testimonials from customers.
2. ‘The Wolf of Wall Street’
If you’ve seen “The Wolf of Wall Street,” you might recall the famous pen sales pitch. By understanding your customer’s needs, you can better pitch whatever product, even if that product is as simple as a ballpoint pen.
The pitch is short, succinct, and is a prime example of not just selling the product, but also the met needs the product can address.
3. I Love Chamoy
The problem Annie Leal wanted to solve was near and dear to her heart. Her father was diagnosed with diabetes and had trouble finding a safe, sugar-free version of one of his favorite treats: chamoy.
Leal’s sales pitch for her product and brand I Love Chamoy explained why it’s needed in a clear, succinct way, which definitely helped her business explode, particularly on TikTok.
5 Tips for Crafting an Engaging Sales Pitch
Even if you’re working with a good sales pitch template, drafting a creative and engaging pitch can be challenging, especially with everything on the line. Whether it’s for a sales kickoff pitch contest or for a specific client, you’ll be ready in no time.
Here are our top five tips for crafting a compelling pitch.
1. Know your audience.
Although it might seem obvious, getting to know your audience is paramount to the success of any sales pitch. All the best sales training companies encourage clients to research and get to know their audience, and for good reason. If you don’t understand your audience, you can’t adequately offer a solution to their problem.
2. Get familiar with the service or product.
Of course, sales reps need to know their service or product inside out to be able to successfully pitch it. That includes the product or service features, specs, benefits, and any value it can add to their life.
If reps don’t have all the knowledge or information about their service or product, they can’t efficiently pitch it, its benefits, and value. Prospects can tell when sales reps aren’t confident in their pitching or product.
Implementing sales enablement tools can help your reps boost their existing abilities, too.
3. Create your unique selling proposition (USP).
Taking the time to ideate a unique selling proposition (USP) can also take your pitch to the next level. It’s a great chance to highlight what makes your service or product better than your competition’s offerings.
If you include a USP in your sales pitch, make sure it’s only a sentence or two, and that it touches on a straightforward benefit to attract customers.
4. Structure your sales pitch.
Be sure to structure your sales pitch ahead of time so it’s easier to practice and deliver when the time comes. Using a sales pitch template can help reps stay on track.
Include a solid introduction, an engaging hook, and the top selling points of your product. How can your service or product help address a prospect’s
5. Brush up on your sales pitch delivery skills.
Perhaps the most important tip for crafting a compelling sales pitch is to brush up on your skills before the pitch. Practicing your pitch allows reps to improve their delivery. It’s never a good idea to go into a pitch meeting without preparing, and that’s one of the reasons using a tool like Yoodli is so valuable.
Consider asking for feedback from other members of the GTM team or from a trusted mentor. They might be able to highlight things you might not have considered.
Even with all the practice, sales reps definitely need to prepare to adjust their pitch based on the audience and client reactions.
Why Are Sales Pitches Important?
Sales pitches are essential to any good relationship between a seller and a buyer because they help build trust and rapport with clients. Of course, the potential revenue and closed deals a pitch can generate also makes it worthwhile.
Beyond that, sales pitches can help your brand stand out from the competition and show customers why your product or service deserves a chance.
The Main Takeaway
Being able to craft and deliver a sales pitch is something every GTM team needs to know how to do. These pitches can make or break a deal, and can be the difference between a good year of sales.
Take advantage of Yoodli’s sale pitch roleplay to get your reps up to speed — at scale — no matter the size of your organization.
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