How Clarity Media Group is using Yoodli to transform their media training 

Background:

Clarity Media Group is one of the world’s leading media training and executive communications companies. Collectively,they have provided 60,000+ hours of client coaching across 40+ countries and placed 13,000+ media stories. A large part of the team is former journalists from organizations such as CNN and Bloomberg and have won over 14 Emmys. Clarity’s clients are predominantly C Suite executives at Fortune 500 companies (such as Meta, L’Oreal, Bloomberg, Credit Suisse) preparing for upcoming keynotes or media events. 

Problem: 

Clarity’s media trainers provide clients highly bespoke training that varies based on their clients’ needs. Driving trainer productivity and a premium client experience are crucial for the Clarity leadership team. They were looking to:

1. Help trainers save time on the “non-coaching” aspects of the job: As an example, each trainer would spend at least 15 minutes after each training session writing summary notes & uploading recordings to Dropbox, creating a follow up folder for each client. This translates to ~5 hours per week (or 250 hours per year)

2. Augment trainer’s coaching with quantifiable statistics, especially for highly technical audiences that emphasize measurable outcomes 

Solution:

Clarity partnered with Yoodli genAI communication coach to create a custom solution built around Clarity’s branding. Given the white glove service that Clarity provides its clients, ease of customization and emphasis on Clarity branding was critical. 

Clarity trainers now use Yoodli during all their coaching sessions. As a result, trainers are able to show clients instant replays of practice roleplay sessions (eg. CNN media interview) as well as statistics on their communication skills (body language, word choice, delivery, and more). Yoodli’s recording tool is as seamless as the former method, while also providing the beneficial features such as the AI-analytics, an instant transcription, and an instant follow up link of the recording and summary that we can provide to the client. This allows trainers to use less applications during and post training, while also providing the client with more robust and quantifiable coaching notes. 

With Yoodli, it takes under 30 seconds and a single click to share recordings with clients. This makes it easy to show value to both the client as well as their buyer on the client side who can see the impact of their training. 

“Yoodli is game-changing. We can’t imagine going back to the old manual way of media training. Within seconds, we can show clients a replay of their roleplay and quantifiable metrics on their pacing, exec presence, and word choice. This is the future of media training and the pace of change is exciting”

– Mariko Takahashi (COO, Clarity Media Group)

Clarity is one of the earliest adopters of AI in what’s been a typically slow moving industry. Being able to embed generative AI into their offerings provides an immediate wow factor that differentiates them from their competitors.

Overcoming initial concerns:

Clarity’s team was initially worried about how genAI might integrate into their offerings. Here’s how they overcame their hesitations. 

1. Privacy as crucial: Given their senior client profile, Clarity had to ensure that client recordings would be completely locked down. Yoodli is SOC2 Type 2 and GDPR compliant and ensures that recordings are not accessible to anyone except the speaker. On the enterprise plan, data can be wiped from the system per the user’s requirements.

2. AI potentially replacing humans: There was skepticism about whether AI feedback would contradict that of Clarity coaches. Yoodli is built by coaches for coaches and provides feedback using Clarity’s custom rubrics. Note that Yoodli cannot replace the work done by highly experienced media trainers. However, it augments coaching to help trainers scale their work. Think of Yoodli to a media trainer as a medical report to a doctor or a power drill to an electrician.

3. Branding and whitelabel: Clarity did not want to provide customers with an off-the-shelf solution, especially given that their coaching was based on years of specialized training. The Yoodli team worked with Clarity on a custom experience that is tailored to their needs.

Impact metrics:

1. Time savings: The Clarity team has saved over 250+ hours per year through Yoodli. Trainers can now use this valuable time to source new leads or focus on existing clients.

2. Usage: The Clarity team has used Yoodli across 200+ coaching sessions and uses the platform at least once a day

3. Client reactions: At least 5 clients (ranging from insurance to security firms) have reached out asking to get access to genAI communication coaching. Clarity has seen so much positive response on Yoodli that they have now partnered on an affiliate partnership for clients.