How LAK Group Improved Sales Performance and Reduced Producer Turnover by 50% with Yoodli AI Roleplays

TL;DR: LAK Group, a boutique career and leadership development firm, partnered with Yoodli AI Roleplays to deliver scalable, on-demand coaching to enterprise clients across industries, from early-career professionals to senior leaders. By embedding their proprietary LAK communication, conflict, and feedback models directly into Yoodli’s customizable rubrics, LAK extended the reach of their live human coaching into a safe, judgment-free AI practice environment. The results: clients interview better and land jobs faster, sales teams in client organizations saw double-digit improvements in sales performance, and several organizations experienced up to a 50% reduction in employee turnover.

Background

LAK Group is a professional services firm operating two primary offerings: career coaching for individuals navigating growth and job transition, and enterprise leadership development delivered through their proprietary Oriel platform. Their client base spans recent college graduates through seasoned executives, with a particular focus on mid-level leadership populations inside enterprise organizations.

As demand for coaching at all levels in organizations scaled, LAK faced a challenge familiar to many high-touch service providers: how do you maintain the quality and personalization of career development through a balance of live coaching, assessment and learning adapted to each individual when large populations of learners at once while also enabling the ability to learn in the flow of work with practical experience?

The Challenge

LAK’s existing approach leaned heavily on microlearning videos to supplement their human coaching engagements. The results were underwhelming. Video content failed to drive meaningful engagement, and learners weren’t building the muscle memory that comes from actual practice.

The core problem was structural: live coaching is powerful but finite. A coach can only be in one conversation at a time. LAK needed a way to extend the impact of their proprietary frameworks, their models for conflict, communication, and feedback, into an on-demand format that felt personalized, not generic.  LAK needed to help individuals learn in the flow of work with practical tools that anchored the right behaviors.

They also needed a solution purpose-built to serve diverse learner profiles across industries — one flexible enough to meet healthcare professionals like nurse managers and physicians, early-career talent, revenue producing professionals and people leaders where they were, including in the high-stakes conversations most tools aren’t designed to support.

The Solution

LAK Group partnered with Yoodli to bring their proprietary frameworks to life inside AI-powered roleplays. Rather than using off-the-shelf scenarios, LAK embedded their own communication, conflict, and feedback models directly into Yoodli’s customizable rubrics, ensuring every practice session reflected their methodology, not a generic coaching template.

The implementation included:

Hyperpersonalized Rubrics: LAK built rubrics rooted in their proprietary IP, so learners received feedback calibrated to LAK’s specific frameworks rather than boilerplate criteria.

Safe, On-Demand Practice: Learners could practice leadership conversations, interview scenarios, and communication skills on their own schedule, without the pressure of performing in front of a coach or colleague.

Enterprise ROI Dashboards: For each client organization, LAK built unique ROI dashboards to track engagement and outcomes, giving enterprise buyers tangible data on program performance.

Long-Term Cultural Activation: Beyond initial program delivery, LAK uses Yoodli to sustain culture activation long after the formal engagement ends. Even after the seven-month process of defining organizational cultural beliefs, employees can continue anchoring behaviors and leadership skills through self-directed Yoodli resources.

Why Yoodli

LAK evaluated alternatives before selecting Yoodli. Yoodli stood out immediately. The feedback felt natural and human-centered, the platform was flexible enough to reflect LAK’s nuanced methodology, and the experience was designed for the kind of coaching LAK actually delivers — not generic skill-building.

Yoodli stood out for its flexibility, adaptability, and its approach to feedback that felt natural rather than robotic. Critically, LAK wanted a technology partner they could grow with, an innovative team willing to build alongside them as their client base and use cases expanded.

As LAK looked ahead, the ability to integrate Yoodli with AI tools like Claude to design roleplays instantly aligned directly with their vision for “learning in the flow of work.”

The Results

Since implementing Yoodli AI Roleplays, LAK has seen measurable impact across learner confidence, client performance, and enterprise retention:

Improved Interview Performance: Clients utilizing Yoodli’s on-demand practice tools alongside live coaching sessions are interviewing better and securing jobs faster, with the combination of human coaching and AI practice proving more effective than either alone.

On average 9% – 12%Increase in Sales Performance: Across several enterprise client organizations using LAK’s Yoodli-powered programs, sales performance improved meaningfully, a direct result of reps building communication and objection-handling skills through structured, repeatable practice.

Up to 50% Reduction in Sales Team Turnover: In certain client sales organizations, LAK observed turnover rates drop by up to 50%. The combination of stronger onboarding, continuous skill-building, and culture activation programs supported by Yoodli contributed to significantly higher retention.

Expanded Coaching Reach into Mid-Level Leadership: LAK successfully scaled coaching engagement into mid-level leadership populations that previously received limited development support, a segment that is notoriously difficult to serve at scale.

Confidence Gains Across Diverse Learner Profiles: Healthcare professionals including nurse managers and physicians improved communication and leadership skills. Early-career professionals and introverted learners showed visible confidence gains after practicing with AI, overcoming initial hesitation to engage with the technology.

High Engagement After Initial Skepticism: While learners were initially apprehensive about AI-powered coaching, engagement quickly shifted once they experienced the benefit of practicing in a judgment-free environment. The psychological safety of AI practice unlocked participation from learners who would otherwise disengage.

What’s Next

LAK Group is actively expanding how they use Yoodli across in their Oriel Platform for both career development, career coaching and leadership development offerings. They are exploring deeper integration between the two platforms to create a seamless learning experience for enterprise clients, one that combines the cultural activation work of Oriel with the communication skill-building of Yoodli AI Roleplays.

As AI-native learning continues to evolve, LAK sees Yoodli as a long-term partner in their mission to deliver hyperpersonalized development at enterprise scale.

“We wanted to work with an innovative company we could grow with. The level of hyperpersonalization Yoodli gives us, embedding our own models into the rubrics, is vital to how we serve enterprise clients. Other tools were too dry and mechanical. Yoodli gave us the flexibility we needed.” — Michael Grubich, LAK Group

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