Growth Matters International and Yoodli Partner to Enhance Sales Coaching with AI-Powered Enablement

Yoodli, a leading AI-powered communication coaching platform, is thrilled to announce a strategic partnership with Growth Matters International (GMI), a global leader in sales management development. This collaboration marks a significant leap forward in redefining how sales managers develop, reinforce, and apply critical coaching and performance disciplines. By integrating GMI’s proven approach with Yoodli’s cutting-edge AI technology, the partnership reflects a shared commitment to performance-led, training-supported, and tech-enabled growth, cornerstones of GMI’s strategy.

How GMI and Yoodli elevate Sales Manager Effectiveness

For over 15 years, Growth Matters International has helped global organizations accelerate revenue growth through expert coaching, leadership development, and enablement solutions. Now, powered by Yoodli with GMI’s embedded frameworks, sales managers can bridge the gap between learning and doing by practicing key sales coaching conversations and refining their approach in a private, intuitive environment.

This partnership empowers managers to maximize the impact of their training and ensure long-term behavior change in their salespeople. Together, GMI and Yoodli offer sales teams the ability to:

• Embed Disciplines with Continuous Practice: The GMI-Yoodli integration transforms learning from an initiative or intervention into a habit-forming discipline. Sales managers reinforce GMI’s expert frameworks through consistent, structured roleplays bridging the gap between the classroom and execution in the field.
• Measure What Matters: This partnership enables organizations to track individual and team development over time. Built-in analytics connect the progress of learning with real sales impact, pipeline health, deal progression, win rates, and overall coaching effectiveness, bringing the GMI promise of measurable performance to life.
• Develop Coaching Excellence for Critical Conversations: Enable sales managers to coach with precision by simulating high-impact scenarios such as pipeline reviews, forecast accuracy conversations, deal and account reviews, and other performance improvement areas. Yoodli provides a safe space to rehearse these pivotal conversations, strengthening a manager’s ability to guide, challenge, and grow their teams with confidence.
• Scale Coaching Without Compromise: By embedding GMI’s coaching disciplines into Yoodli’s scalable platform, organizations can deliver consistent, high-quality coaching at the point of need regardless of geography, or team size. Every sales manager can be a force multiplier.
• Powering a Global Ecosystem of Growth: The integration supports GMI’s broader strategy to help organizations scale high-performance cultures through its field-tested model and methods, professional services network, alumni platform, and strategic partnerships, amplifying the reach of AI-enabled coaching across geographies and industries.

"At Yoodli, we’re passionate about helping sales managers and professionals show up at their best. By combining our advanced AI coaching technology with GMI’s world-class enablement expertise, we’re equipping sales teams with scalable, personalized coaching that drives real results.

– Varun Puri, CEO at Yoodli"

"Our partnership with Yoodli sets the benchmark in sales manager development. We’re combining GMI’s proven performance models with Yoodli’s AI-powered coaching to help sales managers deliver disciplined, on-demand practice. This is not just scalable enablement, it is how high-performance cultures are built, one conversation at a time.”

-Christo Jansen van Rensburg, COO at Growth Matters International"

What this means for GMI’s Customers and Partners

For organizations already on a journey with GMI, this partnership strengthens the ecosystem of support around your sales leaders and managers. For new customers, it opens the door to an intelligent, integrated approach to developing world-class sales capability, rooted in performance, enabled by technology, and refined through individual coaching.

The GMI-Yoodli integration is available immediately. To learn more about how this partnership can power your sales transformation strategy, contact your GMI representative or visit www.growthmattersintl.com to explore how we’re scaling performance-led sales leadership worldwide.

“Together, we are not just innovating how sales managers coach, we are building a scalable system that transforms intent into action and knowledge into measurable results,” said Christo Jansen van Rensburg, COO at Growth Matters International.

About Growth Matters International

GMI is a global sales management and coaching firm dedicated to helping organizations boost revenue by transforming their sales culture, systems, and capabilities. With expertise spanning industries and markets, GMI empowers leaders and teams to unlock their full potential and achieve sustainable success. 

GMI is not just transforming sales management, we are reimagining the future of sales performance globally. Our mission is to grow people that grow businesses that change the world.

Talk to us at christojvr@growthmattersintl.com to learn more.

About Yoodli

Yoodli is a generative AI roleplay and communication coaching platform that provides private, real-time, and judgment-free practice opportunities for professionals and go-to-market teams. Trusted by Fortune 100 companies like Google, Yoodli’s SOC2 Type 2 and GDPR-compliant technology supports skill development across sales certifications, objection handling, leadership training, and more. Learn more at www.yoodli.ai.

Growth Matters International and Yoodli share a vision for empowering sales professionals to turn knowledge into consistent, high-impact execution through continuous, AI-powered enablement.