Media First and Yoodli Introduce Thirty Seven: AI-Powered Coaching to Revolutionize Media Training

Media First, a global leader in media and communication skills training, and Yoodli, an AI-powered roleplay platform, are excited to announce a strategic partnership designed to redefine how professionals master media interviews, crisis communications, and public speaking. This collaboration introduces Thirty Seven, powered by Yoodli, an AI-driven role-play coaching companion.

By combining Media First’s decades of expertise with Yoodli’s cutting-edge generative AI technology, Thirty Seven provides a scalable, on-demand coaching experience that allows professionals to build confidence, refine their messaging, and practice high-stakes communication in a private, judgment-free environment.

Thirty Seven, powered by Yoodli, represents the future of media training blending AI-powered insights with world-class coaching to help professionals navigate media interactions and high-pressure conversations with confidence and impact.

A New Standard for Media and Communication Coaching

For over 40 years, Media First has helped professionals across industries excel in high-stakes communication scenarios, from press interviews to public speaking engagements. Now, with Thirty Seven, Media First is elevating its training programs giving learners the ability to practice real-world scenarios, receive real-time feedback, and track measurable progress.

With Thirty Seven, trainers can add a more personal touch to leadership development and media training, ensuring that professionals not only learn best practices but also apply them effectively.

Empowering Professionals with AI-Driven Coaching

Thirty Seven, powered by Yoodli, provides immediate, data-driven feedback to help professionals:

• Stay on Message and On-Brand: Perfect the ability to deliver clear, consistent messaging across media interviews, presentations, management meetings, and more.
• Manage Pace, Tone, and Intonation: Receive real-time insights on speaking cadence, voice modulation, and delivery style to maximize impact.
• Choose the Most Impactful Language: Tailor messaging to resonate with different audiences and enhance engagement.
• Practice Tough Conversations and Crisis Scenarios: Simulate media interviews, crisis communications, and high-stakes conversations to refine response strategies.
• Scale Expert Coaching Across Organizations: Extend world-class training across teams with a scalable, AI-driven coaching solution that complements traditional coaching programs.

Executive Perspectives on the Partnership

"At Media First, we’ve spent decades helping professionals communicate with clarity and impact. Thirty Seven, powered by Yoodli, allows us to take media training to the next level combining the experience of our trainers with the precision and scalability of AI."

– James White, CEO at Media First

"We’re thrilled to partner with Media First, a globally respected leader in media training. Thirty Seven, powered by Yoodli, ensures that professionals have the tools to practice, refine, and excel in their communication skills."

– Varun Puri, CEO at Yoodli

About Thirty Seven

Thirty Seven was created to reinforce the skills and techniques taught during traditional in-person and online training courses. It comes fully loaded with realistic workplace roleplays covering media and PR management, crisis comms, presentations, leadership, management, customer service, sales and more. Thirty Seven includes all of the trusted training methodology from Media First, and it’s sister company, The Business Coaching Foundation, you can trust that the feedback that it provides will be relevant, accurate and developmental. You can book a demo of Thirty Seven by visiting www.37.space

About Media First

Media First is a trusted provider of media and communication skills training, offering expert coaching in media interviews, crisis communications, public speaking, and presentation skills. With over four decades of experience, Media First has helped professionals across industries communicate effectively in high-stakes situations. Learn more at mediafirst.co.uk. 

About Yoodli

Yoodli is an AI-powered communication coaching platform that helps professionals and GTM teams master their communication skills in a private, real-time, and judgment-free environment. Trusted by Fortune 100 companies like Google, Yoodli’s SOC2 Type 2 and GDPR-compliant technology is used for sales certifications, leadership development, and more. Learn more at yoodli.ai.