SalesStar and Yoodli Launch SARA to Elevate Sales Coaching with AI-Powered Roleplay Practice

SalesStar, a global leader in sales performance improvement, and Yoodli, an AI-powered roleplay and communication coaching platform, are excited to announce the launch of SARA (Sales AI Roleplay Accelerator), an innovative AI-driven sales coaching companion. This collaboration combines Yoodli’s cutting-edge generative AI technology with SalesStar’s proven sales development expertise to transform how sales professionals practice, refine, and elevate their performance.

A New Standard for Sales Coaching and Enablement

For nearly two decades, SalesStar has helped organizations achieve sustainable revenue growth through data-driven sales systems and coaching. Now, with SARA, powered by Yoodli, sales teams can bridge the gap between training and execution by honing critical sales skills and practicing high-stakes conversations in a private, intuitive environment.

SARA empowers sales enablement and leadership teams to maximize their investment in coaching and training, ensuring that the behaviors learned translate into measurable results. Users will be able to:

• Master Key Sales Conversations: SARA’s real-time feedback helps sellers improve prospecting, discovery, objection handling, and closing techniques.
  
• Practice What They’ve Learned: SARA reinforces the core competencies taught in SalesStar programs, providing continuous opportunities to apply frameworks and best practices.
  
• Build Confidence and Consistency: Reps can rehearse pitches and challenging scenarios in a judgment-free space, receiving personalized, actionable insights on clarity, tone, and conviction.
  
• Deliver Measurable Results: SARA tracks individual progress, enabling sales leaders to link skill development directly to performance outcomes.
  
• Scale Sales Development: On-demand access allows organizations to extend consistent, high-quality coaching across teams and geographies.
  

"At Yoodli, we’re committed to helping sellers show up at their best. SARA, powered by Yoodli, merges our advanced AI coaching technology with SalesStar’s globally respected sales systems to deliver scalable, personalized sales development."

– Varun Puri, CEO at Yoodli

"We’re incredibly excited to launch SARA and partner with Yoodli. Combining our sales expertise & methodology with Yoodli’s cutting-edge AI enables us to help clients not just learn, but actually apply & perfect the skills that drive revenue. With SARA, we’re giving revenue-driving teams the tools to practice, refine, and win more. Salespeople can now practice and master their skills in a safe cost effective environment, rather than the highly expensive alternative which is practicing on their prospects!"

– Paul O’Donohue, Founder & CEO at SalesStar  

About SalesStar

SalesStar is a global Strategic Sales Partner, advising & coaching companies to accelerate revenue through their Strategic Sales Systems which includes sales process transformation, leadership & team development, and competency-based coaching. SalesStar empowers sales leaders and teams worldwide to achieve breakthrough results by combining data-driven insights with expert coaching. Learn more at salesstar.com.

About Yoodli

Yoodli is a generative AI roleplay and communication coaching platform that provides private, real-time, and judgment-free practice opportunities for professionals and GTM teams. Trusted by Fortune 100 companies like Google, Yoodli’s SOC2 Type 2 and GDPR-compliant technology powers skill development across sales certifications, objection handling, leadership training, and more. Learn more at yoodli.ai.

SalesStar and Yoodli share a vision for enabling sales professionals to achieve peak performance through practice and reinforcement. With SARA, this partnership delivers an innovative solution to one of the most critical challenges in sales: turning knowledge into consistent, high-impact execution.